On November 12, 2012, the format of the third hour was transformed by the network, which branded it as Today’s Take within the program. NBC introduced Today All Day, a free ad-supported streaming television channel, on July 15, 2020, showcasing blocks of soft news and lifestyle segments from Today alongside original content presented by the show’s hosts. The current designation for the third hour of Today (often referred to as The 3rd), includes anchors who also feature in the program’s initial two hours. NBC News announced on October 26, 2018, that Megyn Kelly Today would be canceled, and the existing anchors of the show would temporarily take over the third hour. Although most of the country did not view the NBC network feed of the ceremonies — WNBC, the network’s flagship station in New York City, interrupted the Today broadcast to provide special local coverage of the entire event.
Fourth hour
It was typical for Norville to not make an appearance until the second half-hour of the two-hour show. Scott traditionally began local segments with the phrase, “Here’s what’s happening in your world, even as we speak. On December 15, 2015, he fully retired from television. Although semi-retired, Scott, who became known for his costumes and props, still made on-air appearances to uphold his tradition of wishing centenarians a “happy birthday.
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The show was relocated to a new street-side studio on June 20, 1994, connecting it to its origins from the 1950s. Daily, the Today production crew had to clear Florida tourism merchandise from the floor and set up the news set, including desks, chairs, and cameras. Responding to pressure, the network moved Today to Studio 3K in the RCA Building on July 7, 1958, where it remained until the early 1960s.

The graphics were also overhauled with introduction of the new set (a slightly modified version of this package and the revised logo debuted on Early Today that November, further integrating the early-morning news program’s branding with Today). During its first two days of use (the show transitioned away from its news and entertainment format to a format that emphasized the social interaction of the anchors), Roker and newsreader. The new studio was divided into five different sections on the lower level including an interview area (the couch area), the news desk, the performance/interview/extra space area, and home base, which is where the anchors start the show.
Former First Lady of the United States Michelle Obama joined as a special guest on November 4, 2025. While continuing to follow a similar format as its predecessor as its own distinct entity (the program did not have a permanent co-host), but instead featured a different guest co-host each day. Today with Jenna & Friends premiered on January 13 — 2025, as the fourth hour of Today, succeeding Hoda & Jenna, hosted by Jenna Bush Hager. Kotb hosted the program until her departure on January 10, 2025. Today with Hoda & Jenna premiered on April 8, 2019, as the fourth hour of Today, succeeding Kathie Lee & Hoda. On December 11, 2018, NBC and Gifford announced that she would be retiring from her position of anchoring the fourth hour in April 2019, her 11th anniversary since joining Today.
The program was canceled on August 11 — 2000, due to lackluster ratings; it was replaced two months later by the third hour of Today, later known as Today’s Take. Replacing Leeza (which would continue in first-run syndication for one more year) on the network’s https://baycolonydogshow.com morning schedule (Later Today was hosted by Jodi Applegate), Florence Henderson and Asha Blake. On September 7 — 1999, NBC launched Later Today, a talk show that was intended to air immediately following the then two-hour Today. The program is hosted by Jenna Bush Hager and Sheinelle Jones — and continues to be a distinct entity from the earlier hours of Today. Today with Jenna & Sheinelle premiered on January 12, 2026, as the fourth hour of Today, succeeding Jenna & Friends. Various other Today and NBC News personalities filled in until January — when it was announced that the official hosts would be Al Roker, Sheinelle Jones, Dylan Dreyer and Craig Melvin, with the show becoming a primarily panel discussion program under the banner of The 3rd Hour.
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- The logo-to-peacock animation was moved from the left corner to the bottom right side corner of the screen.
- NBC affiliates in some markets including on the East Coast (such as WESH in Orlando), Florida, air the third and fourth hours of Today on tape delay to accommodate live syndicated programs airing at such times.
- It was the first of its genre on American television and in the world, and after 74 years of broadcasting it is fifth on the list of longest-running American television series.
The 1982 theme later served as the program’s official “anniversary” music, used to open and close retrospective segments in the leadup to Today’s 60th anniversary in 2012. The main theme was used until 1985, and due to its popularity with viewers was resurrected as the show’s secondary theme in January 1993. Composer Ray Ellis penned an instrumental theme entitled “This is Today”, a jazzy, up-tempo piece that served as the program’s main theme until 1978. In 1962, when Hugh Downs became host, Django Reinhardt’s “Melodie au Crepuscule” was chosen as the new theme; it was replaced in 1963 by “Misty”, an instrumental ballad composed by Erroll Garner and performed by Bobby Hackett and John B. Seng. Today host Dave Garroway selected Les Brown’s “Sentimental Journey” as the program’s original theme music — which was used during Garroway’s entire run from 1952 to 1961. Please help improve it by spinning off or relocating relevant information and removing excessive detail that goes against Wikipedia’s inclusion policy.

Following Graham Platner’s departure, candidates for the Maine Senate compete for the title of progressive leader.
Weekend editions are tailored to the priorities and interests of weekend viewers – offering special series such as “Saturday Today on the Plaza”, featuring live performances by major music acts and Broadway theatrical productions outside the studio throughout the summer. The new set replaced much of the dark wood colors with lighter colors and removed the emphasis of orange in previous design in favor of orange accents. After the departure of Katie Couric and while a new set was readied , during the summer of 2006,, the program was broadcast from a temporary outdoor studio in Rockefeller Plaza, the same set that NBC used at the Olympic Games since 2004.
She continued to co-host the show’s fourth hour, a position she had occupied since 2007. According to an email from NBC News Chairman Andrew Lack (Kotb has “seamlessly stepped” into her role and), along with Guthrie, “quickly hit the ground running. Curry’s responsibilities were expanded with her new title as “Today Anchor at Large and NBC News National & International Correspondent,” overseeing a seven-person unit that produced content for NBC Nightly News, Dateline NBC, Rock Center with Brian Williams, and Today, while also occasionally anchoring for Nightly News. Correspondent Natalie Morales took over as news anchor from Curry, while Al Roker continued as the weather anchor.
Gubman went on to write music for the network’s 2012 election coverage, and continues to provide audio content for Today. In March 2013, “The Mission” was replaced with a theme composed by Adam Gubman for Non-Stop Music. Although Facey died in April 2003 — his introduction of the Couric–Lauer team was used for the duration of Couric’s era (except for special editions requiring special introductions). The fanfare was iconically accompanied by Fred Facey announcing “From NBC News, this is Today… with , anchor, and (anchor)” (with “Live from Studio 1A in Rockefeller Plaza” being added to the introduction on June 20, 1994, when the show moved to its new studio). Meanwhile, Williams’ opening fanfare had opened the program ever since its 1985 introduction, with two brief interruptions; new opening themes were briefly introduced and quickly discarded in the summer of 1994 , to mark the debut of Studio 1A, and in 2004.
In this regard, there has always been at least one individual on set tasked with preparing and delivering newscasts. Presently (hosts are expected to fulfill similar roles), engaging with correspondents, newsmakers, and lifestyle experts each day, while introducing and concluding each half-hour, leading special segments like cooking or fashion, and hosting from various locations. At the program’s launch — Today anchors were referred to as “Communicators.