Live Instagram has become essential for brands and influencers looking to connect with their audience in an authentic and immediate way. If you want to get started in Instagram live in 2023, here are the key steps to make your Instagram live a success.
Live on Instagram: Why Use It?
Going live on Instagram is new and captivating since it reassures us that we belong to a connected social group that shares a unique vision and common interests.
It is this spirit of exchange that Instagrammers appreciate because they have the opportunity to meet fashion addicts, good food, sport, gaming, etc. with whom to debate on what drives and inspires them.
Through Instagram, hobbies are passed on to the public through posts or stories. However, chatting in real time has no equal. It’s never the same. The sensations and the mood of the filmed moment do not arrive in full when the medium used is frozen. Thus, the Live is an ideal tool to get closer to the community to get to know it. It allows you to spread out your experiences; Your passions; anecdotes and to establish a strong link between you and your audience, but also between your subscribers.
How to Prepare Content for an Instagram Live?
Before embarking on an Instagram live , it is important to prepare the content you are going to broadcast. This can include themes, topics, questions to ask your audience, guests to invite, etc. It is also important to ensure that you have all the necessary equipment for a quality broadcast (camera, microphone, lighting, etc.).
Notify your audience: Notify your Insta followers and facebook likes of your upcoming live stream by posting an Instagram post or story announcing the date and time of your live. This will allow you to attract a larger audience and maximize engagement during the broadcast.
Live Stream: To start an Instagram Live, open the app, tap your camera icon in the top left of the screen, tap the “Live” button, and start streaming. Be sure to respond to comments and questions from your audience in real time to maintain engagement.
Animate your live: To make your Instagram live more interesting, consider using animations, polls, Q&As, etc.
Broadcast summaries: After the end of your live, you can broadcast summaries of your live on your profile or on your stories.
We all need a stable activity whose income wavers as little as possible over the long term. However, when social networks, especially Instagram, are your playground, you have to master the rules to be able to succeed. By succeeding, we mean creating a community of truly engaged and interactive subscribers and visitors. Find here the best tips to boost your account, achieve your goals and succeed on Instagram in 2023 .
How To Use Live Streaming Features On Instagram?
To use live streaming features on Instagram, you must first check that your account is up to date and that you have the latest version of the app.
Next, you need to tap on the camera icon in the lower left corner of the home screen. There is a button on the top right to access the live stream. Tap on it, then you can customize your live stream title and add a description.
It is also possible to choose an audience or share the live stream on Facebook as well. It is advisable to test your internet connection before starting the live broadcast.
Consider using accessories such as external microphones to improve the audio quality of your live.
How to Interact With Your Audience during an Instagram Live?
To interact with your audience during an Instagram live, you can use several features such as live comments, polls, Q&As, donation requests, etc.
Live comments allow you to read comments from your viewers in real time and respond to them.
Polls allow you to ask your audience questions and get their feedback in real time . Q &A lets you answer your audience’s questions in real time.
Donation requests allow you to collect donations for a cause or project of your choice.
It’s important to respond to and interact with your audience’s comments and messages to create an immersive and engaging experience.
How To Use Hashtags To Increase The Visibility Of Your Live Instagram?
Using hashtags on Instagram during your live is a great way to increase your visibility and attract new viewers.
Hashtags allow users to discover your content based on their interests, so by using hashtags relevant to your topic, you can ensure that people interested in your content will find you easily.
It’s also important to note that it’s best to limit the number of hashtags used to around five or less, as using too many hashtags can make your post difficult to read and can reduce engagement.
It is advisable to take inspiration from the hashtags used by influencers and brands in your field to get ideas.
How to Use Other Instagram Features to Improve User Experience during a Live?
To use Instagram features for a better user experience during your live, here are some tips:
- Use the chat function to interact with your audience in real time. You can respond to user questions and comments, and even use polls to get feedback on your content.
- Use the screen sharing feature to show presentations, slideshows or products during your live broadcast. This allows your audience to better understand and engage with your content.
- Use filters to add creativity to your live stream. Filters allow you to change the appearance of your video, add special effects, hide parts of the screen, etc.
- Use Instagram stories to announce your live in advance and to promote your content. Stories allow you to reach a wider audience and generate engagement around your live.
Follow Instagram’s Rules and Usage Policies
It’s important to remember to follow Instagram’s rules and usage policies when it comes to Lives. Make sure you don’t violate the terms of service and don’t post inappropriate content.
In conclusion, launching an Instagram live can be a great way to connect with your audience and promote your brand. By following the steps outlined above and using features like hashtags and live streaming features, you can maximize your audience engagement and increase your reach. Remember to abide by Instagram’s rules and usage policies