Global Social Media Analytics Market Outlook for 2023-28
Markntel Advisors has conducted a comprehensive study on the Global Social Media Analytics Market is projected to grow at a CAGR of around 26% during the forecast period, i.e., 2023-28. Most of the market expansion would be driven by the rapidly rising number of social media users due to the growing penetration of the internet & smartphones, coupled with the increasing number of e-commerce websites and significant developments in data analytics tools.
In addition, with the mounting focus of corporates on attaining market intelligence, there’s an ever-increasing deployment of these advanced data analytics tools across numerous businesses to monitor, engage, understand, and analyze customers & brand reputation, i.e., another prominent aspect expected to boost the market through 2028.
Moreover, as more & more emerging technologies become integrated and cloud-based analytics tools witness high demand, it would create new directions for the Global Social Media Analytics Market to expand significantly in the coming years.
In addition, the Global Social Media Analytics Market Study highlights the impact of domestic and localized market players, emerging revenue opportunities, strategic market growth analysis, product approvals, product launches, geographic expansions, and technological innovations. The objective of the report is to provide a detailed understanding of the industry, including its features, factors, and elements, along with insights into the regulatory scenario & regional dynamics that may impact market growth.
Based on Enterprise Size:
- Small & Medium Enterprises (SMEs)
- Large Enterprise
Here, large enterprises account for the maximum market share. It owes to their high economies of scale and hence, easy affordability to leverage the benefits of social media analytics tools. Since large enterprises have an extensive infrastructure & workforce and a broader consumer base, their IT infrastructure & processes are complex & exhaustive. As a result, they always require a centralized automation system to streamline their frequently executed processes, alongside excellent integrated platforms to manage their social data, communications, and content transfer. Hence, these companies opt for advanced analytical solutions for monitoring & extracting the massive data volumes generated across their social media platforms, which projects remunerative prospects for the leading players operating in the social media analytics market over the years ahead.
Global Social Media Analytics Industry Breakdown: Key Revenue Generating Segments
To facilitate focused analysis, the Social Media Analytics Market has been divided into different segments, providing shareholders with the opportunity to identify their areas of interest and the most profitable opportunities within the market. By incorporating technical trends, comprehensive analysis of the downstream & upstream value chain, as well as Porter’s five forces analysis, we have diligently forecasted the industry landscape for specific regions/countries, presenting critical pointers for informed decision-making. The segments are as follows:
-By Application
-Sales & marketing Management
-Customer Experience Management
-Competitive Intelligence
-Risk Management & Fraud Detection
-Public Safety & Law Enforcement
-Others
-By Organization Size
-Small & Medium Sized Enterprises
-Large Enterprises
-By Development Model
-On-Premises
-Cloud
-By Industry Verticals
-BFSI
-Telecommunication & IT
-Healthcare
-Government & Defense
-Media & Entertainment
-Retail & Ecommerce
-Travel & Hospitality
-Others
-By Component
-Software
-Services
-Managed Services
-Professional Services
-Training & Education
-Consulting
-By Region
-North America
-South America
-Europe
-Middle East & Africa
-Asia-Pacific
Each sections offer valuable insights into the Social Media Analytics Market. The report includes essential pillars of the industry study, such as drivers, restraints, opportunities, and challenges. The report also provides information on industry overview, specifications, definitions, suppliers, R&D status, cost structure analysis, sources, and technological advancements, potential for improvement, applications, among others.
Market Segmentation:
Based on Deployment Model:
- Cloud
- On-Premise
Of both, cloud-based SMA tools are projected to acquire a noteworthy share of the Global Social Media Analytics Market during 2023-28. It attributes to the ever-increasing utilization of automation across businesses. Nowadays, more & more enterprises are integrating SaaS (Software as a Service) into their analytics for improved business efficiency. This model is essential to enable the use of SMA tools on the cloud, which offers benefits like cost-effectiveness, reliability, scalability, & flexibility. It allows users to only pay as per usage and invest more time & energy in core business goals. As a result, the mounting adoption of cloud-based SMA is contributing notably to the overall expansion of the Global Social Media Analytics Market.
Competitive Analysis of the Global Social Media Analytics Industry
-Oracle
-IBM
-Clarabridge
-Talkwalker
-Adobe
-SAS Institute
-NetBase
-Digimind
-Salesforce
-Hootsuite
-Simplify 360
-Brandwatch
Global Social Media Analytics Market Research Report Answers the Following Key Questions
- How big is the Global Social Media Analytics Market?
- What is the projected growth rate or CAGR of the Global Social Media Analytics Market during 2023-28?
- What are the key trends or growth opportunities for the key players in the Global Social Media Analytics Market?
- Which ‘segment’ seems promising for companies operating in the Global Social Media Analytics Market?
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