Global Energy Drinks Market Outlook for 2023-28
Markntel Advisors has conducted a comprehensive study on the Global Energy Drink Market is projected to grow at a CAGR of around 7.5% during the forecast period, i.e., 2023-28. The rise in modernization and increasing health consciousness among different age groups is predominantly driving the market. In addition, youth highly prefer energy drinks due to their mood-boosting, performance-improving, and alertness-heightening properties.
In addition, the Global Energy Drinks Market Study highlights the impact of domestic and localized market players, emerging revenue opportunities, strategic market growth analysis, product approvals, product launches, geographic expansions, and technological innovations. The objective of the report is to provide a detailed understanding of the industry, including its features, factors, and elements, along with insights into the regulatory scenario & regional dynamics that may impact market growth.
Growth Opportunity: Increasing Number of Fitness Centers, Clubs, and Participants
With the wave of adopting an active lifestyle, including the gym in daily life, and perceiving hobbies like rock climbing, hiking, and others, the requirement for an energy booster source has taken over, further pushing the industry forward. Besides, with the increasing participation of youth and women, fitness centers and such activities could further be leveraged to elevate the development of the market. Furthermore, the growing millennial population and the opportunity of various resources to advertise the beverages as a perfect energy solution, along with other benefits of the product, would push forward the market’s growth in the forecast period.
Possible Restraint: Risks Associated with Higher Consumption
Higher consumption of energy drinks than advised could lead to weight gain, high sugar, higher blood pressure, and more. Such concerns have made people worry and shy away from trying energy drinks. Also, content such as synthetic sourced caffeine, artificial ingredients, additives, and preservatives has negatively impacted the brand image of the beverage, which could restrain the market growth, consecutively associating it with health problems. Although this has led to a rise in demand for organic drinks, the overall demand for traditional beverages could be affected negatively, further hindering the industry’s growth.
Key Driver: Awareness About Health and Hydration
People are now more attentive, aware, and active toward their health. Along with this awareness, the concern of proper and adequate liquid intake has also been infiltrated into daily life. As a result, consumers have found a rewarding solution through energy drinks to fulfill the goal of being hydrated and taking liquids throughout the day. Besides staying hydrated, the nutrients and vitamins present in such energy drinks upgrade their health. Spurred by these trends, manufacturers have noticed increased demand and production. As such, growing health awareness concerns and the appetite for staying hydrated drive the energy drinks industry. Furthermore, the added advantage of flavors and taste expands the youth’s palate of liquid intake, leading to further expansion of energy drink types. For instance:
- In February 2022, PepsiCo launched energy drinks with hemp seed infusions to promote relaxation.
Key Trend: Augmenting demand for Sugar-Less and Low Sugar Beverages
Social media and other sources have made people aware of the high content of sugar in commercial beverages. This has led to a shift towards low-sugar food choices. Also, the need to prevent high-prevalence diseases like diabetes fuels the trend of going sugar-free and following a health-conscious, active lifestyle. Therefore, companies have picked up on the ongoing habits of consumers and have assorted to adding natural sweeteners to replace sugar. Other than this, companies dedicated to bringing the audience alternatives to ordinary energy drinks have started exploring and replacing them with sweeteners like honey, stevia, etc. Furthermore, as customers are avoiding sugar and drinks with excessive sugar, companies are working on introducing new products to meet customers’ specified demands.
Global Energy Drinks Industry Breakdown: Key Revenue Generating Segments
To facilitate focused analysis, the Energy Drinks Market has been divided into different segments, providing shareholders with the opportunity to identify their areas of interest and the most profitable opportunities within the market. By incorporating technical trends, comprehensive analysis of the downstream & upstream value chain, as well as Porter’s five forces analysis, we have diligently forecasted the industry landscape for specific regions/countries, presenting critical pointers for informed decision-making. The segments are as follows:
-By Nature of Product
-Organic
-Non-Organic
-Natural
-By Product
-Alcoholic
-Non-Alcoholic
-By Customer
-Teenagers
-Adults
-Geriatric
-By Distribution Channel
-Off-Trade
-On-Trade
-By Consumption
-Drinks
-Shots
-Mixers
-By Region
-North America
-South America
-Europe
-Asia-Pacific
-The Middle East & Africa
Each sections offer valuable insights into the Energy Drinks Market. The report includes essential pillars of the industry study, such as drivers, restraints, opportunities, and challenges. The report also provides information on industry overview, specifications, definitions, suppliers, R&D status, cost structure analysis, sources, and technological advancements, potential for improvement, applications, among others.
Competitive Analysis of the Global Energy Drinks Industry
-Red Bull
-Monster Beverage Corporation
-Rockstar Inc.
-The Coca-Cola Company
-PepsiCo
– Power Horse
-Taisho Pharmaceutical Co Ltd
-Heinz
-GSK
-Goldwin Healthcare
Global Energy Drinks Market Research Report Answers the Following Key Questions
- How big is the Global Energy Drinks Market?
- What is the projected growth rate or CAGR of the Global Energy Drinks Market during 2023-28?
- What are the key trends or growth opportunities for the key players in the Global Energy Drinks Market?
- Which ‘segment’ seems promising for companies operating in the Global Energy Drinks Market?
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